MLS photo rules for ZIP 53192 (Kenosha County, WI)
ZIP 53192 is in Kenosha County, WI and is covered by Metro MLS (Southeast Wisconsin). See the AI image, virtual staging, photo edit and branding rules, with sources and as-of dates.
General information, not legal advice. Always confirm with your MLS.
ZIP 53192: 1 MLS applies
County: Kenosha County, WI
- Metro MLS (Southeast Wisconsin)
Printable pre-list checklist: Metro MLS (Southeast Wisconsin)
AI images
Metro MLS (Southeast Wisconsin)
- AI or software that adds, removes or materially changes content counts as 'digitally altered' (Procedures). Wisconsin Stat. 452.136(1m) will also require disclosure of misleading AI alterations from 2027-01-01.As of 2026-08-05 · Source
Virtual staging
Metro MLS (Southeast Wisconsin)
- Disclose virtual staging in Public Remarks (Rules Sec. 1.2). Furnishings and decor only: no people, pets, signage, or added pools, garages or trees.As of 2026-03-12 · Source
- Since 2026-09-01, digitally altered photos (including virtual staging) need: the original first, then the altered photo with the Flexmls system watermark, plus the exact phrase 'Photos are Digitally Altered' in Public Remarks.As of 2026-04-21 · Source
Photo edits
Metro MLS (Southeast Wisconsin)
- Not 'digitally altered': brightness, contrast, color, crop, sharpen, realistic sky changes, removing yard signs or clutter. Changes to structure, landscaping or views are digitally altered.As of 2026-08-05 · Source
- Fines from 2026-09-01: $10 if an altered photo lacks the watermark; $10/day for an altered primary photo.As of 2026-04-21 · Source
Branding
Metro MLS (Southeast Wisconsin)
- No personal, business, office or franchise branding or wording of any kind on photos. Virtual tours may show only the listing company name/logo and/or agent name (tick 'This virtual tour contains branding').As of 2026-08-05 · Source