MLS photo rules for ZIP 53105 (Kenosha County, WI)
ZIP 53105 is in Kenosha County, WI · Racine County, WI · Walworth County, WI and is covered by Metro MLS (Southeast Wisconsin). See the AI image, virtual staging, photo edit and branding rules, with sources and as-of dates.
General information, not legal advice. Always confirm with your MLS.
ZIP 53105: 1 MLS applies
County: Kenosha County, WI · Racine County, WI · Walworth County, WI
- Metro MLS (Southeast Wisconsin)
Printable pre-list checklist: Metro MLS (Southeast Wisconsin)
AI images
Metro MLS (Southeast Wisconsin)
- AI or software that adds, removes or materially changes content counts as 'digitally altered' (Procedures). Wisconsin Stat. 452.136(1m) will also require disclosure of misleading AI alterations from 2027-01-01.As of 2026-08-05 · Source
Virtual staging
Metro MLS (Southeast Wisconsin)
- Disclose virtual staging in Public Remarks (Rules Sec. 1.2). Furnishings and decor only: no people, pets, signage, or added pools, garages or trees.As of 2026-03-12 · Source
- Since 2026-09-01, digitally altered photos (including virtual staging) need: the original first, then the altered photo with the Flexmls system watermark, plus the exact phrase 'Photos are Digitally Altered' in Public Remarks.As of 2026-04-21 · Source
Photo edits
Metro MLS (Southeast Wisconsin)
- Not 'digitally altered': brightness, contrast, color, crop, sharpen, realistic sky changes, removing yard signs or clutter. Changes to structure, landscaping or views are digitally altered.As of 2026-08-05 · Source
- Fines from 2026-09-01: $10 if an altered photo lacks the watermark; $10/day for an altered primary photo.As of 2026-04-21 · Source
Branding
Metro MLS (Southeast Wisconsin)
- No personal, business, office or franchise branding or wording of any kind on photos. Virtual tours may show only the listing company name/logo and/or agent name (tick 'This virtual tour contains branding').As of 2026-08-05 · Source