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MLS photo rules lookup

MLS photo rules for ZIP 53050 (Dodge County, WI)

ZIP 53050 is in Dodge County, WI and is covered by Metro MLS (Southeast Wisconsin). See the AI image, virtual staging, photo edit and branding rules, with sources and as-of dates.

General information, not legal advice. Always confirm with your MLS.

ZIP 53050: 1 MLS applies

County: Dodge County, WI

  • Metro MLS (Southeast Wisconsin)

AI images

Metro MLS (Southeast Wisconsin)

  • AI or software that adds, removes or materially changes content counts as 'digitally altered' (Procedures). Wisconsin Stat. 452.136(1m) will also require disclosure of misleading AI alterations from 2027-01-01.As of 2026-08-05 · Source

Virtual staging

Metro MLS (Southeast Wisconsin)

  • Disclose virtual staging in Public Remarks (Rules Sec. 1.2). Furnishings and decor only: no people, pets, signage, or added pools, garages or trees.As of 2026-03-12 · Source
  • Since 2026-09-01, digitally altered photos (including virtual staging) need: the original first, then the altered photo with the Flexmls system watermark, plus the exact phrase 'Photos are Digitally Altered' in Public Remarks.As of 2026-04-21 · Source

Photo edits

Metro MLS (Southeast Wisconsin)

  • Not 'digitally altered': brightness, contrast, color, crop, sharpen, realistic sky changes, removing yard signs or clutter. Changes to structure, landscaping or views are digitally altered.As of 2026-08-05 · Source
  • Fines from 2026-09-01: $10 if an altered photo lacks the watermark; $10/day for an altered primary photo.As of 2026-04-21 · Source

Branding

Metro MLS (Southeast Wisconsin)

  • No personal, business, office or franchise branding or wording of any kind on photos. Virtual tours may show only the listing company name/logo and/or agent name (tick 'This virtual tour contains branding').As of 2026-08-05 · Source