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How to post a price change

A price change is news. It is not a new brand. If the just-listed post was charcoal and clean, the update should be charcoal and clean, with a new number.

The job is simple: say the price moved, keep the house and the agent obvious, and do not look like you are running a fire sale.

When to post it

Post the day the new price is live in the MLS. Not “when you have time to make a graphic.” Sellers are watching. Buyers who saved the listing will see the change on the portals anyway. Your post should be the one that still looks like you.

If you are waiting on a broker to approve the number, wait. Do not post a maybe.

What goes on the graphic

On the graphic

• Price change, or New price. Pick one phrase and keep it for every listing.
• The new number, large enough to read on a phone.
• The old number, smaller, if your market and your broker want that comparison.
• The address.
• Your name and brokerage, in the same place as just listed.

Not on the graphic

• PRICE DROP in a stamp font
• Flames, arrows, or a red burst
• A paragraph explaining the market
• A new color palette “so people notice”

The notice is the new number. The rest of the card should still be the listing they already know.

Write the caption after the number

The graphic is the update. The caption is the reason to come see it.

• One line that the price changed
• The address
• How to see it
• Your name

Do not write a market essay. Do not apologize. Do not say “motivated seller” unless the seller asked you to say that, in those words, in writing.

Keep the next posts in the same look

This is event 3 of 5. It has to sit between open house and pending without looking like a different agent took over.

Same type. Same place for the address. Same place for your name. If you already posted a loud Canva drop, do not redesign the old one in public. Start the match here and keep it through sold.

See the price change graphic and the sample pack.

A short checklist

• The new price is actually live
• The old price, if you show it, is accurate
• Address readable at phone size
• Your name on the image
• Square and story exported
• Posted the day it changed
• Saved next to the just-listed file, not in camera roll