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Just listed to sold: one listing, five graphics, one look
A listing lasts weeks. The feed lasts seconds. If each status update looks like it came from a different shop, the listing looks unmanaged.
This is the case for a five-event stream: just listed, open house, price change, pending, sold. Same type, same colors, same agent line. Built for residential agents, not for brands that need a new campaign every Monday.
The five events
Not every listing gets all five. Every listing gets at least two (just listed and sold, or just listed and a withdrawal you do not need to celebrate). The pack is the set you can reach for when the status is true.
- [Just listed](/just-listed) — The listing exists. First public frame.
- [Open house](/open-house) — There is a date. Announce it, remind them, then stop.
- [Price change](/price-change) — The number moved. Say so without looking like a panic.
- [Pending](/pending) — Under contract. Still your listing, still your look.
- [Sold](/sold) — Closed. The last frame should be recognizable as the first.
Coming soon, back on market, and withdrawn are real statuses. They are not in this pack on purpose. If you need them later, they should inherit the same look. Do not start a sixth template family for “back on market” in a neon Canva file.
What “one look” means
One look is not “all navy.” It is a short list of things that do not move:
- One typeface for the event label (Just listed / Open house / Sold)
- One typeface for the address
- One place for the address
- One place for your name and brokerage
- One way you treat the photo (crop, no heavy filter, no random frame)
- One color for the label, used every time
What is allowed to move: the photo, the address, the event word, the date or the price if you show it.
If you cannot say those rules out loud, you do not have a look. You have a folder of templates.
Where one-off templates break
Canva is full of “just listed” packs. They are fine as a one-time download. They break the week you need an open house and the pack you bought only had just listed and sold, in a different ratio, with a script font you will not use on a price reduction.
What happens in practice:
- Monday: gold serif just listed from Etsy
- Saturday: teal open house from Canva’s free search
- Two weeks later: red “PRICE IMPROVED” that looks like a clearance aisle
- Pending: a story sticker
- Sold: a brokerage-supplied frame that does not match any of the above
The seller sees all five. So does the next seller you are pitching. They do not say “inconsistent visual system.” They say “their marketing looked all over the place.”
The other break is time. A one-off is always made at the worst moment: photos just landed, or the price just changed, or you are at the house and someone asks if you “have something for pending.” A pack you already have beats a prettier file you will make tonight.
How to use the pack as the listing moves
Day the listing goes live. Send the address and a few photos. Post just listed the same day. How to announce it on Instagram is the checklist.
When you have an open house date. Use the open house graphic. What to post before, day-of, and after. Do not redesign.
If the price changes. Use the price-change graphic. Same photo if the house still looks like that photo. New photo only if the old one was wrong. Do not add flames, arrows, or “reduced!!” in a new font. The event label can say Price change. The caption can say the rest.
When it goes under contract. Pending. You can keep showing the house or not, per your market and the contract. The graphic should still look like you. Do not grey the whole thing out unless that is actually your look.
When it closes. Sold. Same frame. This is the one that stays on the grid as proof you finish listings. It should be obviously related to the just-listed that started the thread.
Skip any event that did not happen. A listing with no open house does not need a fake one. A listing that sold at the first price does not need a price-change post “for content.”
For agents, not brands
This is not a brand studio. It is not a system for restaurants, gyms, or personal brands that need a new hook every week.
Agents have a repeating object: a residential listing with a small set of statuses. The work is to make those statuses look like one person did them.
If you want a new personality for every listing, this pack will bore you. If you want the next listing to look like the last one — and the one after that — that is the job.
Listing graphics for every step is the product page. The pack is just listed, open house, price change, pending, sold. Square and story. Your name, your brokerage, the address.
What not to add
- Pitch decks and listing presentations (not this page, not this pack)
- Fake review counts or “12,000 agents”
- A price list
- Brand-workshop language
- A different look for “luxury” vs “starter” unless you actually run two agent brands
Luxury is the photo and the house. It is not a gold overlay you only use above a certain list price. If your look is clean type and a strong photo, it works on both.
A simple test
Put the five graphics in a row on your phone, smallest size. If you have to squint to tell they are the same listing and the same agent, the look is not done.
If a seller can screenshot just listed and sold a month apart and they still look like a pair, you are fine.