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MLS photo rules lookup

realMLS / NEFMLS (Jacksonville FL) pre-list photo checklist

Tick each item before the listing goes live. Every item is a rule from realMLS / NEFMLS (Jacksonville FL)'s published rules, with its source and the date we checked it. Rules last checked 2026-10-15.

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General information, not legal advice. Always confirm with your MLS.

Listing address: ______________________________   Date: ____________

AI images

  • No AI rule beyond a copyright caution (Sec. 11): AI tools that generate or alter listing content may create copyright disputes, so check the tool's terms.[limited, check your MLS] As of 2026-01-01 · Source

Virtual staging

  • Disclose any enhanced or virtually staged photo in Remarks OR the photo caption, AND submit a non-enhanced photo to show the difference.As of 2026-01-01 · Source
  • Text on photos is allowed only to clarify listing type or market the property, so an on-image label appears allowed but is not required.[limited, check your MLS] As of 2026-01-01 · Source

Photo edits

  • Content must be accurate 'without enhancement, editing, alterations or misrepresentation'. Any enhanced photo needs disclosure plus the non-enhanced original.As of 2026-01-01 · Source
  • Specific allowed edits (HDR, sky) are not listed.[limited, check your MLS] As of 2026-01-01 · Source

Branding

  • No contact information in photos. Watermarks or text only to clarify listing type or market the property, not agent branding. Supply an unbranded virtual tour when available.As of 2026-01-01 · Source

Printed from grafics.com/mls-rules/checklist/nefmls/ · Questions? Text Grafics at 404-333-8432 (SMS only) · General information, not legal advice. Always confirm with your MLS.